You would be better off if you can make your technology work equally well with multiple standards so that your firm will not be greatly disadvantaged if one standard emerges rather than another.
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Q8: Standardization enhances customer adoption because it hinders
Q9: Where technical standards exist, your company will
Q10: One way to enhance your chances of
Q11: It is possible to manage customer expectations
Q12: An advantage associated with preannouncements is that
Q14: If you lose a standards battle, your
Q15: If you lose a standards battle and
Q16: If the market is young and most
Q17: To increase your customers' switching costs and
Q18: An open standard is one in which
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