You see an advertisement for a new iPod which claims, "Buy now! Limited Supply." You decide to buy it because you want to be sure to have the latest iPod model before it sells out. This example illustrates:

Question

Quizplus · Accepted Answer

The advertisement is using the scarcity principle, which suggests that people tend to value and desire things that are perceived as rare or limited in availability. The claim of a limited supply creates a sense of urgency and scarcity, which can motivate people to make a purchase.

You See an Advertisement for a New IPod Which Claims