A salesperson is trying to sell you a new cellphone. She tells you the price is $69.99. When she sees your hesitation, she then says she'll throw in a free phone charger and case. Suddenly you're much more interested in making the purchase because it now seems like a better deal. What compliance technique is being applied to convince you to purchase the phone?

Question

Quizplus · Accepted Answer

The salesperson is using the That's-not-all technique, which involves adding something extra to a deal to make it seem like a better value. In this case, the free phone charger and case are being offered as an additional incentive to buy the phone at the original price.

A Salesperson Is Trying to Sell You a New Cellphone