Which of the following theories states that consumers are motivated to act in accordance with their attitudes and behaviors?
A) Expectancy theory
B) Attribution theory
C) Self-perception theory
D) Equity theory
E) Balance theory

Question

Quizplus · Accepted Answer

Self-perception theory states that consumers develop attitudes and behaviors by observing their own actions and the context in which those actions take place. This theory suggests that consumers are motivated to act in accordance with their attitudes and behaviors.

Which of the Following Theories States That Consumers Are Motivated