Which of the following statements is true of customer relationship management?
A)It involves targeting the average customer or everybody.
B)It involves establishing and tracking customer interactions with the company.
C)It considers all the customers of the firm as one large group that should be targeted with a single promotional strategy.
D)It is used by sales-oriented firms to convince customers to buy their products.

Question

Quizplus · Accepted Answer

Customer relationship management involves establishing and tracking customer interactions with the company, to better understand their needs and preferences and to build stronger relationships with them. It is not about targeting the average customer or everybody (A), nor does it consider all customers as one large group (C). While it may be used by sales-oriented firms, its purpose is not solely to convince customers to buy products (D).

Which of the Following Statements Is True of Customer Relationship