Researchers at PPG Industries Inc.spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out heat.PPG had not conducted market research before deciding to design the windshield.Moreover,the windshield is priced higher compared to the other brands.The company has now introduced the windshield in the market and is hoping that the customers will like it.PPG most likely has a(n)__________orientation.
Correct Answer:
Verified
Q11: A market-oriented organization targets its products at
Q16: The fundamental problem with a sales orientation
Q18: Relationship-management strategies depend on:
A)centralization.
B)employee empowerment.
C)deregulation.
D)greenwashing techniques.
Q19: Which of the following statements is true
Q20: A market-oriented firm:
A)defines its mission in terms
Q22: Consumer's expectations of doing new things with
Q23: Libra Electronic Inc.has launched a new range
Q24: Consumer's expectations of doing new things with
Q25: Libra Electronic Inc.has launched a new range
Q26: Discuss the concept of customer relationship management.
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