Libra Electronic Inc.has launched a new range of light-weight vacuum cleaners with enhanced features.Before developing the product,Libra Electronic conducted a thorough study about customer requirements.The company also studied the quality of its competitors' vacuum cleaners.Based on insights about customer wants and competitor strengths and weaknesses,Libra Electronic has designed vacuum cleaners that can be clearly distinguished from other brands.Libra Electronic most likely has a _____ orientation.
A)promotion
B)market
C)sales
D)production

Question

Libra Electronic Inc.has launched a new range of light-weight vacuum cleaners with enhanced features.Before developing the product,Libra Electronic conducted a thorough study about customer requirements.The company also studied the quality of its competitors' vacuum cleaners.Based on insights about customer wants and competitor strengths and weaknesses,Libra Electronic has designed vacuum cleaners that can be clearly distinguished from other brands.Libra Electronic most likely has a _____ orientation.​
A)promotion
B)​market
C)​sales
D)production

Quizplus · Accepted Answer

The fact that Libra Electronic conducted a thorough study about customer requirements and competitor strengths and weaknesses indicates that they have a market orientation. This means that they focus on understanding and meeting customer needs and preferences, as well as monitoring their competitors' activities, in order to develop their products and stay competitive in the market.