Raj and Ben are best friends.Raj regularly participates in marathons and is part of the marathon runners club at his university.Ben also wants to be part of the club but is not a very strong runner.Ben decides to start running every day so that he can soon participate in a marathon and become part of the club.Given this information,marathon runners act as which type of reference group for Ben?
A)A secondary reference group
B)A primary reference group
C)An aspirational reference group
D)A nonaspirational reference group

Question

Quizplus · Accepted Answer

Marathon runners act as an aspirational reference group for Ben because he wants to be like them and participate in marathons, even though he is not currently a strong runner. A primary reference group would be a group that Ben is already a part of, which is not the case with the marathon runners. A secondary reference group would be a group that he interacts with occasionally and does not have a strong influence on his behavior. A nonaspirational reference group is not a recognized category of reference groups in consumer behavior.

Raj and Ben Are Best Friends