Which of the following strategies is a marketing manager most likely to follow to increase sales of a high-involvement product?
A)Create an advertisement that gives consumers all the necessary information to make a purchase decision
B)Focus on the package design of products so that the products will be eye-catching and easily recognized on the shelf
C)Link a product to a higher-involvement issue to create positive publicity
D)Give coupons,cents-off deals,and two-for-one offers

Question

Quizplus · Accepted Answer

High-involvement products require extensive information processing and decision-making from the consumer. Providing all the necessary information through an advertisement can help in the decision-making process of potential customers. Other strategies like package design, linking to higher-involvement issues, and offering discounts may not effectively address the information needs of high-involvement product consumers.

Which of the Following Strategies Is a Marketing Manager Most