A person who believes that it is critical for marketing managers to have a thorough knowledge of consumer behavior is likely to agree that:
A)consumers' product and service preferences are constant and unchanging.
B)a proper marketing mix for a market can be achieved by understanding consumers' desires.
C)consumer decision making always occurs in a step-by-step sequence.
D)the level of consumer involvement while buying a product has little impact on the final purchase decision.

Question

Quizplus · Accepted Answer

A person who believes that it is critical for marketing managers to have a thorough knowledge of consumer behavior is likely to understand that understanding consumers' desires and preferences is crucial for creating an effective marketing mix. This is because consumer behavior is constantly changing and influenced by a variety of factors such as culture, age, and social status. Additionally, consumer decision making is not always a step-by-step sequence and can vary based on the level of involvement or the complexity of the product or service being purchased.

A Person Who Believes That It Is Critical for Marketing