Sam's car was badly damaged after it accidentally caught fire.When he finds out that it cannot be repaired,he realizes that he has to buy a new car.Which stage of the consumer decision-making process does this represent?
A)Information search
B)Postpurchase behavior
C)Evaluation of alternatives
D)Need recognition

Question

Quizplus · Accepted Answer

Sam realizing that he needs a new car corresponds to the need recognition stage of the consumer decision-making process.

Sam's Car Was Badly Damaged After It Accidentally Caught Fire