_____ involves developing product or service offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships.

Question

_____ involves developing product or service offerings customized for the appropriate customer segment and then pricing and communicating these offerings for the purpose of enhancing customer relationships.​

Quizplus · Accepted Answer

Campaign management involves developing customized product or service offerings for the appropriate customer segment, and then pricing and communicating these offerings with the aim of enhancing customer relationships. Transaction management is concerned with managing and processing transactions, while lead generation involves attracting potential customers to the business. Lead qualification involves assessing and prioritizing leads based on their potential value to the business.

_____ Involves Developing Product or Service Offerings Customized for the Appropriate