The ________ is the interaction between the customer and the service provider.
A) supply-demand exchange
B) transaction point
C) service encounter
D) service program
E) service promotion

Question

Quizplus · Accepted Answer

The service encounter refers to the actual interaction between the customer and the service provider. It includes all aspects of the service delivery process, such as the physical environment, the behavior of the service provider, and the quality of the service provided. The other options are not specific to the customer-provider interaction.

The ________ Is the Interaction Between the Customer and the Service