Good support claims statements provide customers with

Question

Quizplus · Accepted Answer

Good support claims statements should provide proof or evidence to back up the promise made in the key benefit statement, which can help build trust with customers. Choices A, B, and E may be used in marketing, but they do not provide meaningful support for a claim. Emotional appeals (choice C) can be effective, but they should be used in conjunction with evidence rather than as a replacement for it.

Good Support Claims Statements Provide Customers with