The key to success in a campaign that relies on lifestyle-appeal techniques is
A) differentiation of one brand from another
B) association an individual can make with the advertised lifestyle
C) a straightforward, no-nonsense message
D) use of humour and sex appeal
E) product superiority
Correct Answer:
Verified
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Q34: Endorsements of a product or service is
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Q38: Good support claims statements provide customers with
A)
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