In a testimonial advertisement, the message and the product are usually presented by

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In a testimonial advertisement, the message is usually presented by a typical real-world user who can share their personal experience with the product. This helps to establish credibility and authenticity, as viewers can relate to someone like themselves who has had a positive experience with the product. The use of cartoon characters, celebrities, actors, or professional models may not have the same impact as a real user testimonial.

In a Testimonial Advertisement, the Message and the Product Are