Product categories where the use of sexual appeals is popular and appropriate include
A) travel and tourism
B) household cleaners
C) soft drinks
D) footwear
E) alcoholic beverages
Correct Answer:
Verified
Q21: For negative appeals, such as insurance companies
Q22: Frequently the tagline or slogan in the
Q23: After confirming the message content (creative objective),
Q24: The key benefit statement is
A) the reason
Q25: Production considerations are addressed in which stage
Q27: When comparative appeal techniques are used, the
Q28: For factual appeals, the promise and benefits
Q29: When Jaguar launched their interactive ad campaign,
Q30: Comparative campaigns are often undertaken by
A) market
Q31: In a testimonial advertisement, the message and
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