
Frequently the tagline or slogan in the creative execution captures the essence of
A) the positioning strategy
B) the target audience
C) a product line extension
D) the competition
E) a character or spokesperson
Correct Answer:
Verified
Q17: In the product profile, these are identified
Q18: In the creative development process, one of
Q19: "To achieve a brand awareness level of
Q20: The starting point for any new advertising
Q21: For negative appeals, such as insurance companies
Q23: After confirming the message content (creative objective),
Q24: The key benefit statement is
A) the reason
Q25: Production considerations are addressed in which stage
Q26: Product categories where the use of sexual
Q27: When comparative appeal techniques are used, the
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