For negative appeals, such as insurance companies showing disasters homeowners could encounter, the product promise and benefits are based on an experience the potential buyer can

Question

Quizplus · Accepted Answer

Negative appeals aim to make the potential buyer aware of the risks and negative outcomes associated with not purchasing the product. In the case of insurance companies showing disasters homeowners could encounter, the product promise and benefits are based on avoiding such disasters. Therefore, the best choice is C, avoid, as the product promise and benefits are based on the experience the potential buyer can avoid by purchasing the insurance product.

For Negative Appeals, Such as Insurance Companies Showing Disasters Homeowners