After confirming the message content (creative objective) , the next stage in the process is to develop the
A) creative execution
B) client evaluation
C) media buy
D) creative strategy
E) research plan
Correct Answer:
Verified
Q18: In the creative development process, one of
Q19: "To achieve a brand awareness level of
Q20: The starting point for any new advertising
Q21: For negative appeals, such as insurance companies
Q22: Frequently the tagline or slogan in the
Q24: The key benefit statement is
A) the reason
Q25: Production considerations are addressed in which stage
Q26: Product categories where the use of sexual
Q27: When comparative appeal techniques are used, the
Q28: For factual appeals, the promise and benefits
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