When comparative appeal techniques are used, the product is presented through

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Comparative appeal techniques involve comparing the product with another leading brand in the market. This helps to show the superiority of the product being advertised and convince consumers to purchase it instead of the competitor's product. Testimonials and TV advertising could be used in combination with comparative appeal techniques but are not necessarily part of this technique. Torture tests and comparing consumer lifestyles are not generally part of comparative appeal techniques.

When Comparative Appeal Techniques Are Used, the Product Is Presented