The key benefit statement is
A) the reason for using market research
B) the reason for a larger budget
C) the primary reason for buying the product over the competition
D) the main reason for using a particular agency
E) why certain media was used
Correct Answer:
Verified
Q19: "To achieve a brand awareness level of
Q20: The starting point for any new advertising
Q21: For negative appeals, such as insurance companies
Q22: Frequently the tagline or slogan in the
Q23: After confirming the message content (creative objective),
Q25: Production considerations are addressed in which stage
Q26: Product categories where the use of sexual
Q27: When comparative appeal techniques are used, the
Q28: For factual appeals, the promise and benefits
Q29: When Jaguar launched their interactive ad campaign,
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