For factual appeals, the promise and benefits of the product are presented
A) in a positive way
B) in a negative way
C) with the use of humour
D) with the use of fear
E) in a straightforward manner
Correct Answer:
Verified
Q23: After confirming the message content (creative objective),
Q24: The key benefit statement is
A) the reason
Q25: Production considerations are addressed in which stage
Q26: Product categories where the use of sexual
Q27: When comparative appeal techniques are used, the
Q29: When Jaguar launched their interactive ad campaign,
Q30: Comparative campaigns are often undertaken by
A) market
Q31: In a testimonial advertisement, the message and
Q32: To stimulate trial purchase of a product,
Q33: Once the strategy has been developed, the
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