Production considerations are addressed in which stage of the creative development process?
A) creative execution
B) creative brief
C) positioning strategy
D) creative objectives
E) creative evaluation
Correct Answer:
Verified
Q20: The starting point for any new advertising
Q21: For negative appeals, such as insurance companies
Q22: Frequently the tagline or slogan in the
Q23: After confirming the message content (creative objective),
Q24: The key benefit statement is
A) the reason
Q26: Product categories where the use of sexual
Q27: When comparative appeal techniques are used, the
Q28: For factual appeals, the promise and benefits
Q29: When Jaguar launched their interactive ad campaign,
Q30: Comparative campaigns are often undertaken by
A) market
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents