Once the strategy has been developed, the creative team must decide how to best present the product so that the message has the maximum impact on the target market. Creative execution deals with production and

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Creative execution deals with the actual production and tactics of presenting the product to the target market. This includes decisions on visual and written elements, as well as choices in media placement, packaging, and other tactical considerations. Demographics, budget size, new target markets, and market research may come into play during the development of the strategy, but are not directly related to the creative execution.

Once the Strategy Has Been Developed, the Creative Team Must