One of the dangers of using humorous appeals is that
A) the humour gets more attention than the product
B) the client dislikes clever campaigns
C) high frequency of exposure is required for effectiveness
D) competitors do not use humour
E) benefits are presented in a light-hearted manner
Correct Answer:
Verified
Q30: Comparative campaigns are often undertaken by
A) market
Q31: In a testimonial advertisement, the message and
Q32: To stimulate trial purchase of a product,
Q33: Once the strategy has been developed, the
Q34: Endorsements of a product or service is
Q36: The key to success in a campaign
Q37: Advertisements using a lifestyle appeal are based
Q38: Good support claims statements provide customers with
A)
Q39: Multi-product firms such as Suncor may run
Q40: Statements that clearly indicate the information to
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