At what stage in the product life cycle must the product focus on creating brand preference?

Question

Quizplus · Accepted Answer

Brand preference should be considered during the growth stage of the product life cycle. During this stage, the product is established in the market and gaining a loyal customer base. Building brand preference can help differentiate the product from competitors and create customer loyalty, leading to increased sales and profitability. In contrast, during the introduction stage, the focus is on creating awareness of the product, while in the maturity and decline stages, the focus may shift to cost-cutting or phasing out the product.

At What Stage in the Product Life Cycle Must the Product