Labatt's "smooth taste teams" is an example of

Question

Quizplus · Accepted Answer

Labatt's "smooth taste teams" is an example of experiential marketing, which focuses on creating tangible and memorable experiences for consumers to interact with the brand, rather than simply promoting the product's features or benefits through traditional advertising methods. The "smooth taste teams" concept involves brand ambassadors engaging with consumers in various events and activities, allowing them to taste and experience the brand's products in a personalized and engaging way.

Labatt's "Smooth Taste Teams" Is an Example of