Delivering a message directly to a potential customer is

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Direct-response communications are designed to elicit an immediate response from the potential customer, typically through a call to action such as making a purchase or filling out a form. This type of communication is more direct and focused than promotional, advocacy, or corporate advertising, and is often used in marketing campaigns that are trying to generate leads or sales. Retail advertising focuses on promoting specific products or services rather than targeting individuals.

Delivering a Message Directly to a Potential Customer Is