Wendy's finds itself in a product category where competitors like McDonald's invest heavily in advertising. Wendy's should

Question

Quizplus · Accepted Answer

Wendy's should evaluate less expensive alternatives such as sales promotion to effectively compete with McDonald's. Sales promotions can be a cost-effective way to incentivize consumers to try Wendy's products and drive sales without the high cost of traditional advertising. Additionally, Wendy's could focus on creating unique and compelling promotions that differentiate them from competitors and generate buzz.

Wendy's Finds Itself in a Product Category Where Competitors Like