In order to evaluate the success of an advertising program, the advertising manager must set up ________ objectives to evaluate results.

Question

Quizplus · Accepted Answer

Quantifiable objectives are measurable and specific, allowing the advertising manager to track progress and determine the success of the advertising program. Agency, creative, and media are all aspects of the advertising program but do not specifically relate to evaluating success. Qualitative objectives are subjective and difficult to measure, so they are not the best choice for evaluating the success of an advertising program.

In Order to Evaluate the Success of an Advertising Program