A key function of the account executive is to:
A) monitor the agency's personnel
B) execute the media buying
C) provide up-to-date information on media audiences
D) monitor the competition
E) promote active liaison with clients.
Correct Answer:
Verified
Q50: In order to evaluate the success of
Q51: Agencies, as a rule, will not accept
Q52: A benefit to the client of keeping
Q53: Today, many agencies believe the complex and
Q54: This compensation model would see marketers pay
Q56: An agency team generally includes a
A) creative
Q57: Moving toward this type of agency compensation
Q58: The agency role which acts as the
Q59: The person responsible for ensuring the final
Q60: The fee system of agency compensation
A) shares
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents