
Today, many agencies believe the complex and time-consuming nature of this task is better suited to specialist agencies.
A) media buying services
B) creative services
C) account services
D) production management
E) project management
Correct Answer:
Verified
Q48: The agency compensation system gaining in popularity
Q49: One of the advantages of the fee
Q50: In order to evaluate the success of
Q51: Agencies, as a rule, will not accept
Q52: A benefit to the client of keeping
Q54: This compensation model would see marketers pay
Q55: A key function of the account executive
Q56: An agency team generally includes a
A) creative
Q57: Moving toward this type of agency compensation
Q58: The agency role which acts as the
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