This compensation model would see marketers pay less during the concept development phase, and instead pay fees according to business results.

Question

Quizplus · Accepted Answer

"PBR" stands for "Pay for Business Results," which means marketers pay fees according to the results of their campaigns, rather than paying based on the development or execution of the campaign. This model incentivizes agencies to focus on driving actual business results for their clients, rather than just creating flashy campaigns. Options A, B, D, and E all focus on more traditional ways of compensating agencies, which may not align as directly with business results.

This Compensation Model Would See Marketers Pay Less During the Concept