Because of consumer involvement, contests
A) are self-liquidating
B) are well supported by the retail trade
C) help dramatize a unique selling point
D) are the most effective promotion for generating product trial
E) are cost-effective
Correct Answer:
Verified
Q31: A game contest (or instant win) is
Q32: Frequently, Tim Hortons offers its Roll Up
Q33: The main goal of a premium is
Q34: A rebate is a predetermined
A) raincheck on
Q35: An objective of trade promotion is to
A)
Q37: When Melitta coffee offered consumers a chance
Q38: This consumer promotion activity is considered to
Q39: The best known and longest running loyalty
Q40: An "on-pack" premium promotion is when
A) a
Q41: A dealer premium is an additional incentive
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents