A dealer premium is an additional incentive offered by a manufacturer to a distributer to
A) increase profit margins
B) encourage a special purchase
C) increase advertising
D) reduce inventory
E) increase stock turns
Correct Answer:
Verified
Q36: Because of consumer involvement, contests
A) are self-liquidating
B)
Q37: When Melitta coffee offered consumers a chance
Q38: This consumer promotion activity is considered to
Q39: The best known and longest running loyalty
Q40: An "on-pack" premium promotion is when
A) a
Q42: Trade promotion is supposed to
A) pull a
Q43: If 1,000 coupons are distributed and 75
Q44: Sales promotion can be defined as activity
Q45: A cereal box that contains a voucher
Q46: The Air Miles points a consumer collects
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