The best known and longest running loyalty program in Canada is offered by
A) Air Canada
B) Air Miles
C) Canadian Tire
D) Pepsi-Cola
E) Esso
Correct Answer:
Verified
Q34: A rebate is a predetermined
A) raincheck on
Q35: An objective of trade promotion is to
A)
Q36: Because of consumer involvement, contests
A) are self-liquidating
B)
Q37: When Melitta coffee offered consumers a chance
Q38: This consumer promotion activity is considered to
Q40: An "on-pack" premium promotion is when
A) a
Q41: A dealer premium is an additional incentive
Q42: Trade promotion is supposed to
A) pull a
Q43: If 1,000 coupons are distributed and 75
Q44: Sales promotion can be defined as activity
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