When Melitta coffee offered consumers a chance to win tickets to HSBC Stars on Ice and a 75-cent coupon for any Melitta coffee, it was offering a
A) sweepstakes
B) cross sample
C) delayed payment premium
D) cross-promotion
E) combination offer
Correct Answer:
Verified
Q32: Frequently, Tim Hortons offers its Roll Up
Q33: The main goal of a premium is
Q34: A rebate is a predetermined
A) raincheck on
Q35: An objective of trade promotion is to
A)
Q36: Because of consumer involvement, contests
A) are self-liquidating
B)
Q38: This consumer promotion activity is considered to
Q39: The best known and longest running loyalty
Q40: An "on-pack" premium promotion is when
A) a
Q41: A dealer premium is an additional incentive
Q42: Trade promotion is supposed to
A) pull a
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