The _____ component in the CRM strategy indicates how different consumer segments will be formed and managed.

Question

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The customer strategy component in the CRM strategy is responsible for forming and managing different consumer segments, based on factors like demographics, behavior, and purchasing patterns. A) Business case refers to the financial justification for a CRM initiative, B) Value proposition refers to the unique benefits that a company offers to its customers, and D) Enterprise transformation plan refers to the roadmap for implementing a CRM system across the organization.

The _____ Component in the CRM Strategy Indicates How Different