Which of the following activities hinders the successful implementation of CRM initiatives?
A) Creating a customer strategy before implementing CRM
B) Changing the organization before putting CRM in place
C) Matching the technology to the customer strategy
D) Investing in building relationships with disinterested customers
Correct Answer:
Verified
Q22: What are the major steps in developing
Q23: What is customer lifetime value? How is
Q24: The _ in the CRM strategy indicates
Q25: How does CRM help gain a competitive
Q26: The _ component in the CRM strategy
Q28: What are the different CRM levels?
Q29: The goal in _ CSR mode is
Q30: What information should a database created through
Q31: Which of the following is the final
Q32: _ has to be avoided when implementing
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