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The Goal in _____ CSR Mode Is to Anticipate and Develop

Question 29

Multiple Choice
The goal in _____ CSR mode is to anticipate and develop appropriate responses to social demands from any source that threatens to undermine the value and credibility of brands,the attractiveness of the competitive position on which the company's strategy depends,and the viability of the marketing strategy itself.

The goal in _____ CSR mode is to anticipate and develop appropriate responses to social demands from any source that threatens to undermine the value and credibility of brands,the attractiveness of the competitive position on which the company's strategy depends,and the viability of the marketing strategy itself.


A) defensive
B) strategic
C) systemic
D) charitable

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