Which of the following is a pitfall to be avoided when applying CRM initiatives?
A) Changing the organization before putting CRM in place
B) Matching CRM technology to the customer strategy
C) Investing in building relationships with customers who value them
D) Implementing CRM before creating a customer strategy
Correct Answer:
Verified
Q25: How does CRM help gain a competitive
Q26: The _ component in the CRM strategy
Q27: Which of the following activities hinders the
Q28: What are the different CRM levels?
Q29: The goal in _ CSR mode is
Q30: What information should a database created through
Q31: Which of the following is the final
Q32: _ has to be avoided when implementing
Q34: In CRM,the benefits the customer receives are
Q35: _ refers to the sum of CLV
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