A disadvantage of fighter brands is that they may cannibalize the company's premium offering.

Question

Quizplus · Accepted Answer

Fighter brands, which are lower-priced products within a company's portfolio, may attract customers who would otherwise purchase the higher-priced premium offering from the same company. This can result in a loss of sales and revenue for the company's premium offering, as well as potentially damaging the brand image and reputation.

A Disadvantage of Fighter Brands Is That They May Cannibalize