If a brand is used for the firm as a whole,then it is referred to as a _____.

Question

Quizplus · Accepted Answer

A brand used for the entire firm is referred to as a trade name, which is the official name of the company under which it does business. A corporation is a legal entity that is created to sell products or services, while a trademark is a symbol or word that identifies and distinguishes a particular good or service from others. A patent is a legal right granted to the inventor of a new product or process.

If a Brand Is Used for the Firm as a Whole,then