Which of the following is a function of brands for buyers?

Question

Quizplus · Accepted Answer

Brands can reduce customer search costs by providing a shorthand way for buyers to identify products that match their needs and preferences. By choosing a brand they trust, buyers can save time and effort in evaluating and comparing different products.

Option A is incorrect because while brands can help introduce new products, it is not a core function for buyers.

Option C is incorrect because brands generally reduce perceived risk by providing quality assurance and building trust with buyers.

Option D is incorrect because brands can actually increase premium pricing by adding value through perception of quality and desirability.

Which of the Following Is a Function of Brands for Buyers