_____ management is normally assigned to the chief executive of the strategic business unit,the corporate level of an organization,or a team of top executives.

Question

Quizplus · Accepted Answer

Product portfolio management involves the strategic management of a range of products or services offered by an organization. It is typically overseen by the chief executive of a strategic business unit, the corporate level of an organization, or a team of top executives. Product/brand management (A) involves the management of a specific product or brand, while product group/marketing management (B) involves the management of a group of related products or services within a broader product category. Market-driven (D) refers to an approach where strategic decisions are based on market feedback and customer needs. While important, it is not specifically related to product portfolio management.

_____ Management Is Normally Assigned to the Chief Executive of the Strategic