Using the same brand name to market one or more lines of related goods which represent different categories,such as Crest toothpaste,brushes,and floss,is referred to as _____.

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Product-line branding is the use of the same brand name for related product lines that belong to different categories. For example, Crest uses the same brand name to market toothpaste, brushes and floss, which belong to different product categories. Corporate branding refers to the use of the same brand name for all products and services offered by the company. Combination branding refers to the use of two or more brand names to market a single product, while private branding refers to the use of a retailer's brand name for a product.

Using the Same Brand Name to Market One or More