The intent of _____ is to determine "a unique set of brand associations that the brand strategist aspires to create or maintain."

Question

Quizplus · Accepted Answer

The intent of brand identity strategy is to determine a unique set of brand associations that the brand strategist aspires to create or maintain. This involves defining how a brand wants to be perceived in the market, which is a strategic effort to shape its identity and differentiate it from competitors.

The Intent of _____ Is to Determine "A Unique Set