List the measures that Aaker proposes to capture all relevant aspects of brand equity.
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Q23: A business that has several product categories
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Q25: Using the same brand name to market
Q26: Explain three internal and external forces that
Q27: The intent of _ is to determine
Q29: Brands that have been successful over a
Q30: _ consists of coordinating the organization's system
Q31: Which of the following brand leveraging strategies
Q32: Which of the following strategies for brand
Q33: _ involves extending the core brand identity
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