_____ consists of coordinating the organization's system of brands with the objective of achieving optimal system performance. It focuses on brand interrelations rather than an individual brand.

Question

_____ consists of coordinating the organization's system of brands with the objective of achieving optimal system performance. It focuses on brand interrelations rather than an individual brand.

Quizplus · Accepted Answer

Managing the brand portfolio involves coordinating multiple brands within an organization and ensuring that they work together to achieve optimal system performance. This includes making decisions about brand interrelations, such as which brands to keep, divest or acquire, and how to allocate resources among them.

_____ Consists of Coordinating the Organization's System of Brands with the Objective